The Power of Gold Skin Care Products

The use of gold in skin care products has caught on in recent years, especially after they were featured by Dr. Oz in an episode of Oprah not to long ago. While it may seem like its use is a new concept, you'd be surprised to find that gold has a long history in the skin care industry. Its roots can be traced back to ancient China, and also the days of Cleopatra, who is said to have worn a gold facial mask as she slept each night to keep her skin healthy and young.

So what's the reason that gold is used? It's not just because it is flashy; gold actually has strong capabilities when it comes to taking care of your skin. Gold is easily absorbed into the skin. Gold skin products are made by breaking gold down into tiny particles which are then dissolved into a serum, gel, cream or solution.

When gold is absorbed, it works on many levels. For one, gold is a powerful antioxidant. It is often used in facial cleansers as it helps unclog pores and rid the skin or dirt and oils. Gold is also a great addition to moisturizers, as gold penetrates to the inner layers of the skin and increases microcirculation, assisting the flow of moisture and nutrients to the skin's surface. Gold also aids the production of collagen, a crucial component in skin cells which keep them plump and firm. For this reason, gold is often added to wrinkle treatments, as the added robustness to skin cells is what helps fill in the gaps in skin that lead to wrinkles and fine lines.

While it seems that these types of products and treatments are only available in high-end spas and salons, they are now available for home-use through many retailers. A newcomer to this niche market, Venetian Beauty, has made waves in a short period of time, offering high quality products at consumer-friendly prices. Reviews have been positive so far, especially on their 24K Facial Cleanser, 24K Gold Moisturizer and Dead Sea Miracle. For more information on their product line, or to make a purchase, visit their website at VenetianBeauty.com.